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Attacking The Crown Jewels
How To Protect Your Business Strategy Against Competitive Threats
by Phil Bookman

Defend Your Strategy and Grow Your Business

How do companies like Microsoft, Google and IBM protect themselves against strategic competitive threats and grow their revenue and profit at the same time? In this groundbreaking book, Phil Bookman reveals the strategy they use to divert their competitor’s resources away from the product that threatens them. Now you too can protect your business against competitive threats by Attacking The Crown Jewels.

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